Products I’ve launched, improved and scaled.
Selected work across startups, independent products and global teams, with deeper case studies up top and a full track record below.
Featured work

MovesMethod App MVP
Turned a technically complete fitness app into a launch-ready product and shipped it to the App Store in three months.

JAM, AI Speaking Coach
Built and launched an AI speaking coach from zero to one, now used by 4K+ learners and growing.

Xero Guided Setup (app)
Replaced Xero Accounting’s empty first run with guided setup for every new iOS and Android user.

Xero Me Timesheets
Native employee timesheets for iOS and Android, used by 622K+ people globally and featured at Xerocon.
Track record · 2012–now
MovesMethod App MVP
Took a fitness app from pre-launch to the App Store in three months.
JAM, AI Speaking Coach
Built and launched an AI speaking coach for iOS, now used by 4K+ learners.
Xero Guided Setup
Guided first-run setup for new Xero Accounting users on iOS and Android.
Xero Me Timesheets
Native employee timesheets for iOS and Android, used by 622K+ people globally.
Les Mills Virtual (opens in a new tab)
Designed playback history in response to a key customer request.
Les Mills Releases (opens in a new tab)
Designed Chromecast casting so instructors could train on a bigger screen.
Daily Palace Museum · 每日故宫 (opens in a new tab)
Designed the daily art experience for the Palace Museum, an App Store Best of 2015.
iBeads · i佛珠 (opens in a new tab)
A five-day Apple Watch experiment that reached 1M+ media impressions and 40K downloads.
Twelve Beauties · 胤禛美人图 (opens in a new tab)
Led the UX for the Palace Museum’s first app, featured by the App Store.
Ghost World · 鬼影人间 (opens in a new tab)
Designed and launched an audio-story app from zero to one that became a long-running revenue product for the client.