Think like a partner.
Execute fractionally.
I help early-stage teams make clear product design decisions and ship with momentum, without hiring a full-time designer.
Backed by Experience, Trusted by Leaders.
I've worked on complex product and growth-related design at Xero, spoken at UX New Zealand, and partnered with teams across different stages and industries.
You've made the collaboration really seamless and painless. Really easy to work with, really fast, really knowledgeable, great communication, great design.
Josh Fear
Founder, MovesMethod
If you're stuck here,
we should talk
Foundership is hard. I step in when you need more than a freelancer, but aren't ready for a full-time Design Lead.
Best for: pre-seed to Series A, 1–5 person teams
shipping weekly.
The Roadmap Fog
You have a vision, but your product roadmap is a list of features rather than a cohesive strategy.
Developer Friction
Your engineering team is slowed down by vague designs or constant back-and-forth on "how this should work."
The Design-Debt Trap
Your MVP was built fast, but now the UI is getting messy and it’s starting to hurt user trust.
Decision Fatigue
You’re a founder making every small design call yourself, and it’s pulling you away from high-level growth.
Pretty but Broken
Your product looks “okay,” but users aren’t moving through the core loops the way you expected.
A Seamless Extension of Your Team.
I integrate into your Slack and workflows, providing full transparency from roadmap to delivery.
Roadmap
Align direction and prioritiesWe turn goals, constraints, and trade-offs into a clear plan your team can align on and your developers can execute.
Slack + Office Hours
Unblock decisions fastI work inside your day-to-day channel to clarify decisions, reduce back-and-forth, and prevent small issues turning into big rework.
Async delivery
Save meetings, keep clarityWeekly design updates with short walkthrough videos, so you and your devs can review and move forward on your own time.
What you'll notice
Clearer decisions, smoother collaboration, steadier shipping, and less energy wasted on uncertainty.
Strategic Impact, Visualized.
MovesMethod App MVP
Turned a messy proof of concept into a premium, shippable app in 8 weeks.
Challenge
There was no real app yet. The "POC" was inconsistent, key flows weren't functional end to end, and there was no clear brand system.
Impact
Defined MVP scope fast, rebuilt the UX + design system, and shipped the first release in 2 months. Backed the roadmap with a four-digit community survey, and unlocked the next conversion win: stronger social proof (2,000+ Trustpilot reviews at 4.8).
“Your ability to turn the ideas into an actual visual, bring the ideas to life — that's been really good to see. And the fact that you communicate with the developers, to bridge that gap between me and the developers — that's great as well.”
— Josh Fear, Founder
Xero Guided Setup (Mobile)
Unified Xero's mobile onboarding across app + web to lift conversion and reduce early churn.
Challenge
Major drop after sign-up (94% not buying). Post-purchase onboarding was not getting users to first value.
Impact
Defined a measurable conversion and retention goal for mobile onboarding, mapped the end-to-end funnel, and redesigned the post-purchase setup so new users could reach "first value" faster. Delivered a cohesive app + web experience ready for build.
Simple, Transparent Investment.
Three ways to work together: find the problem, fix the critical flow, or keep improving the product week after week. Scope is defined around your stage and goals.
Focused Audit
US$900
Get a clear outside view of one important product problem before committing to a larger redesign.
Two audits, one for each stage:
Launch Readiness AuditBefore launch, find out what could block or weaken your product.
Activation AuditAfter launch, find out why new users struggle to reach first value.
You get
Best for: teams that need clarity before deciding what to change
Critical Flow Sprint
From US$2,500
One important flow. One focused week. We diagnose what is holding it back, explore better directions, validate the strongest option, and turn it into design your team can build from.
Typical flows — signup to activation, trial to paid, onboarding to first value, upload to AI result, checkout, new feature adoption.
You get
Best for: teams that know where the problem is and want to move quickly from uncertainty to execution
Fractional Design Partnership
From US$4,000/month
Senior product design support without hiring full-time. I work alongside your team across product decisions, critical flows, new features and shipping.
No fixed number of screens. No task-by-task scoping. We agree on the priorities that matter and keep moving them forward.
Typical areas
Best for: small product teams shipping continuously and needing senior design judgement week after week
Started with an Audit? Book within 14 days and US$500 of it is credited towards a Sprint, or the full US$900 towards your first month of a Partnership.
Book a 15-minute intro to see if it's worth it
Share your current stage and your bottleneck. I'll help you quickly assess what matters most and how we'd start.
Book a 15-minute intro