Launch Readiness Audit
US$900 · one-time
What this solves
- For you, the founder
- You have a launch date, and you can't tell what will go wrong first. Your team knows the product too well to see it the way a stranger will.
- For the product
- Gaps in value, trust and completeness that only show up once real users arrive.
The question this audit answers
Is this product ready to meet real users?
Also available in Chinese: 中文版样本
What situation it is for
You are launching in the next few weeks, moving from a beta or soft launch to a public launch, relaunching after a major change, or about to put the product in front of investors. The Audit covers one core launch journey, end to end:
- Discover
- Understand
- Start
- Complete core task
- Receive result
It draws on:
What is reviewed
Value clarity
Can users quickly answer:
- What is this?
- Is this for me?
- Why should I care?
First-use experience
Can a new user get started without unnecessary confusion?
- Entry point
- Signup
- Onboarding
- Setup
- Empty states
- Initial instructions
Critical flow
Can the user complete the most important action?
- Missing steps
- Confusing states
- Friction
- Unclear decisions
- Dead ends
Trust
Does the user have enough confidence to continue?
- Company credibility
- Privacy perception
- Permissions
- Payment
- AI uncertainty
- Uploading personal or business data
- Error handling
- Result credibility
Completeness
Are there launch-critical gaps?
- Missing states
- Broken transitions
- Dead ends
- Missing confirmation
- Unclear error states
- No recovery path
Existing evidence
If you already have it
- Beta or TestFlight feedback
- Early analytics
- Support messages
- Reviews
- Session recordings
Two boundaries worth stating. Any analytics review is based only on existing data you supply. And the Trust lens looks at how consent and permission requests feel and when they appear. Checking them against platform or legal rules is not part of this audit.
What is delivered
- 1
Readiness verdict
One of three outcomes: Ready, Ready with fixes, or Not ready. A clear call to help you decide.
- 2
Launch readiness scorecard
Each of the five areas scored out of 5: value clarity, first-use experience, critical flow, trust and completeness. No single combined score.
- 3
Launch-critical issues
Findings grouped into Must fix before launch, Should fix soon, and Safe to learn after launch.
- 4
Critical flow review
The core launch journey, screen by screen, with annotations and flow diagrams.
- 5
Key launch hypotheses
The assumptions your launch relies on, ready to become your testing priorities.
- 6
Pre-launch action plan
A short, realistic list. If you only have five days before launch, do these things first.
- 7
Review call
A 60-minute walkthrough covering the findings, the reasoning behind them, the priorities, and the next steps.
Final format: roughly 10 to 15 pages or frames, built from the verdict, the scorecard, annotated screens and a short action plan. Not a long checklist nobody acts on.
What is explicitly excluded
An audit is a diagnosis, not a rebuild. So you know exactly what you are not buying, the Launch Readiness Audit does not include:
- Full GTM strategy
- Marketing campaign planning
- Pricing strategy
- Full market research
- Technical QA
- Security audit
- Legal review
- Compliance review
- Full product redesign
- Engineering implementation
If the audit shows that one of these is what you actually need, I'll tell you, and there is a clear next step below.
Launch Readiness or Activation?
Launch Readiness Audit
Is this product ready to meet real users?
Choose this if you haven't launched yet, or you're about to relaunch.
You are here
Activation Audit
Why are new users failing to reach first value, and what should we change first?
Choose this if you're live, and people sign up but too few reach value.
See the Activation AuditNeed help fixing it too?
If the audit shows something worth acting on, your Launch Readiness Audit fee carries forward. Book within 14 days and US$500 is credited towards a Critical Flow Sprint, or the full US$900 towards the first month of a Partnership. You keep the audit findings either way. There is no obligation to continue.
One week
Critical Flow Sprint
- Sprint
- US$2,500
- Audit credit
- −US$500
- You pay
- US$2,000
Ongoing
Fractional Design Partnership
- First month
- from US$4,000
- Audit credit
- −US$900
- First month
- from US$3,100
Book a Launch Readiness Audit
Start with a 30-minute call. Tell me your launch date and what worries you most, and we'll confirm the audit is the right scope before anything is booked.
Book an AuditCompare all three ways to work together