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Design Founders

The founder's journey, seen differently. Real conversations with design-minded founders about the product decisions that matter: MVP trade-offs, growth bottlenecks, AI workflows, and the thinking behind what actually gets built.

Episodes

EP02: Free Is Expensive
EP02·Felix Lee, ADPList

Free Is Expensive

Felix Lee from ADPList on vibe coding, why 30% of Figma might disappear, and how founders become translators between design and business.

EP01: Why Selling Design Keeps Designers Stuck
EP01·Luca Richards, Skarlo

Why Selling Design Keeps Designers Stuck

Luca runs Skarlo, a London-based product studio now taking equity in YC and Antler companies. We unpack how he went from selling $1,000 websites to sharing cap tables with venture-backed startups, and why the game has shifted from "why design" to "why you."